Juicy Couture

As the strategist behind the Juicy Couture Rock the Rainbow campaign, I leveraged my influencer marketing skills to create a buzz around the launch of their newest fragrances. I handpicked six influencers to be part of the TikTok campaign, where they showcased their favorite scents from the collection through monochromatic-themed videos.

 

The results exceeded expectations, with a remarkable 17% engagement rate and 22.5 million paid and organic impressions. My expertise in influencer selection and campaign strategy was vital to the success of the campaign.